Digital Signage in Stadiums

Digital Signage in Stadiums

Digital Signage in Stadiums

Today’s stadiums are packed with more power and excitement for spectators all thanks to the digital signage.

Stadiums are presently considered a digital signage jungle. Stadium owners have implemented the technology not only within the enclosure of the building, but also outside. This makes the latest concerts and sports events more exciting and fun than ever.

What is Digital Signage?

Digital signage is a display technology that uses television programming, advertisements, announcements, and other information that can be useful to the public. These are usually called to as DOOH or Digital out of Home Advertising since it can be found in the streets or in public areas such as stadiums.

There are a number of benefits in using digital signage over traditional static advertising:

  1. It can easily be updated.

Digital signage is controlled by a computer or video wall controller, which controls the output of the signage and allows the operator to determine how many seconds the duration of one announcement of advertisement is on the screen until it is rotated again.  Advertisements are simply uploaded as needed.


  1. Color and Animation Mean More Eyeballs on the Screen.

Since digital signage use matrix system, advertisements and information is interactive. Different colors and designs are designed by professionals and added to the signage.


  1. It is cost efficient.

One reason why many offices and public areas use digital signage is that it costs less. Compared to other signage, updating is simple using a controller system. With static signage updating means reprinting and redoing the whole sign. There’s also the labor involved in installing the static signs over and over, while digitals must only be installed once and maintained.

While there are still number of reasons why digital signage is a the preferred way to post information for public viewing, the selection of display technology that must be carefully planned to make it budget and environmentally friendly.

LCD versus LED versus Plasma

Digital signage for stadiums is usually very large multi-screen video-style-monitors. This makes it necessary to select the right display technology used in order to create the best advertisement or information update during the games.

For any screens or displays, out in the market, such as television, smartphones, especially the digital signage, the leading technology at present is LCD, LED, and Plasma. The question now is which is best for outdoor or indoor sports signage?

  • LCD

LCD or Liquid Crystal Screen requires a separate light source for it to work. For this they need cold cathode fluorescent lights (CCFLs), which lights up the screen. These CCFLs are like fluorescent light used in lamps and headlights.

  • LED

Light emitting diode screen, as the name implies, uses light emitting diode to project display to the screen. Contrast and brightness can easily be adjusted.

  • Plasma

Plasma screens use phosphors to create image on the screen. These light themselves up which means they don’t require backlighting.

At present there are many variations of such screens available today, such as LED-LCD screens, which makes LCD screens cheaper and creates an impressive image. For LED there are OLED or organic light-emitting diode screens, which are more environmental friendly.

There are several different ways how to determine which display should be purchased for stadiums.

  1. The resolution – since it will be for everyone in a large crowd to see and since games gives are a lively and vibrant place, it is best to make sure the resolution of the digital signage is high enough that everyone can see, and In addition text and other information must be clear and easily readable.


  1. The cost – while LCD’s aren’t quite as sharp as plasma, they easily upstage plasma screens in cost.  Compared to LCD and plasma, LED is more environmental friendly since LEDs are used to emit display out of the screen. However, among the three LED’s are the most costly.


  1. 3.   Indoor or outdoor usage – there’s a need to know if the technology can handle outside weather elements such as rain, heat, and wind. There are also ultraviolet rays to worry about. There are, however, certain screen protectors that help handle the elements, so when purchasing,


Uses of Digital Signage in Sports Stadiums

With the multitude of benefits seen in using digital signage for public information needs, sports stadiums have started using digital screens as a way to further excite the crowd. In addition, managers of stadiums see this as an opportunity to earn more money from ad revenues. So what are the specific uses of signage in stadiums?

  1. Digital signage for side sponsorship

Sponsorship is very profitable for stadium owners and the team owners as well. While the game is ongoing, the advertisements are displayed one at a time or simultaneously around the stadium. This is a great way for sponsors to gain more market since the crowds at sporting events often number in the tens of thousands.  Each digital sign and even the time of the advertisement’s posts, is more profit.


  1. Score Posting

Digital signage is a means to show the latest updates in games such as scores of team and player highlights. Often these large screens are a digital scoreboard in a way and also a means for people to know latest stats on each player.


  1. Additional information

Other information displayed might include seating arrangements, ticket sales, game schedules, and upcoming events.


Care of Digital Signage in Stadiums

Care for digital signage is often performed by special teams that are trained in digital signage maintenance. Using the right products to clean and maintain these signs is of the upmost importance, which is why most stadiums and cities simply hire a team to do the job professionally.  While this may cost slightly more upfront, the benefit will be a functional screen with a better image that lasts longer.  It’s most certainly worth it in the long run.

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