Take Advertising to the Next Level With Digital Signage

Take Advertising to the Next Level With Digital Signage

It’s not just the new millennia anymore; we’re in a new decade and a new exciting time for business owners and advertisers alike.  Video walls are being used as an advertising tool all over the globe because they make sense.  They allow advertisers to bring sharp, engaging and interesting ads to customers regardless of where they are.    They’re appearing in arenas, airports, stadiums, and even on the sides of buildings.  In fact, you’ve probably even seen them on the side of the road.  That’s why it’s easy for me to say this: in the next 10 to 15 years, nearly every advertisement that you see will be part of a multiple monitor video wall or video screen style advertisement, because it just makes sense.  The advertiser can deliver a higher quality message and the person selling the advertising space can get more money per ad, plus deliver a wider variety of ads and make changes as needed.  It would be crazy to think that this trend won’t continue and grow.  I’ve put together some of my favorite video walls and advertisements, see below:

This is a video wall at the Shanghai Airport that displays over 209 messages on this 64 screen video wall.  They use a software call C-nario’s messenger and universal play to deliver their messages.  This is just one of many screens at the Shanghai Airport though.

Here’s an example of another, albeit smaller, digital advertising display.  It might not be as large, but that doesn’t mean that it doesn’t deliver a powerful punch and grab the attention of passersby.  The combination of video walls large and small really attracts the attention of customers and gives advertisers a big voice in an overflowing airport.

I like this video wall because it does a couple of cool things.  They display some really amazing artwork on this wall, but they also use it as an advertising display.  This type of rotation of content versus advertisements is a very common idea, one that TV advertisers have been using for half a century.  Online advertisers do this as well; they engage their users with content and then display related ads.  The retention of the ad material is much higher this way.  The video wall is located at the Recoleta Mall in Buenos Aires Argentina.   Proving that this type of video wall and video advertising is a global phenomenon that is going to disappear any time soon.

There is something about this display that I really love, I think it’s the way that it’s set back into the wall, almost becoming part of the wall.  But its high definition doesn’t blend in and certainly can’t be ignored.  This video wall display can be found at the Swiss International Airport in Switzerland.

Ok, so this video advertising display might not be as impressive as the 64 screen video wall we saw above, but that doesn’t mean it wouldn’t deliver a powerful advertising message.  In Australia, they rolled out over 1800 of these to gas stations all over the country and Australians are being advertised to while they fill up their gas tanks.  This is pretty clever if you ask me.  We’ll probably start seeing smaller video advertising displays in the future too, as this is a great way to connect with new customers while they fulfill normal, everyday tasks.

Here’s another LED advertising display that can be found in China.  This large display sits over a busy intersection in China and reaches 100,000 people each and every day.  This isn’t an unfamiliar site for Americans though, as we have our own versions of this type of displays in major cities throughout the USA.

I like this display and it stands out to me because it’s located outside of a resort, as visitors pass by on monorail.  This is a neat way to bring in advertising dollars and let visitors know about up coming events at the resort that visitors could potentially be interested in doing.  This just goes to show that no matter where you go, even if you’re on vacation, video walls and video advertising are probably going to be there too.

Here’s a Sharp video wall at the Indianapolis International Airport.  The screen was installed by media and advertising giant Clear Channel Airport, a division Clear Channel Advertising.  The screen apparently cost around $300,000 to install and delivers a stunning display to thousands of airport patrons every single day.  Because the message can be rotated and changed so quickly, I’d put my money on the fact that this sign is probably worth its weight in gold.  It did cause some controversy when it was installed because it replaced an iconic sculpture, however, video walls are often used to display artwork amid advertisements.

In Vancouver, these monster wall presentations are just as common and just as powerful.  The locals call this nine screen video wall the “monster wall.”  It can be found in one of the busiest bus stations in Canada, downtown Vancouver.  National telecommunications mogul Telus launched the very first campaign on the “monster wall,” but since then many other have joined in to the advertising display.

These video advertising displays are pretty neat.  They hang from the ceiling at the HP Pavilion in San Diego, CA and serve a couple of functions.  One of those functions is guiding visitors to the center to their seats and displaying other important information.  They also display sponsor information and include ads for some of the biggest brands in sports.

At Toronto’s biggest airport, you’ll find a number of these, 15 screen video walls that display everything from beautiful artwork to ads for some of the best brands in the world.  These are noticeably bright displays that really tend to grab the attention of airport patrons.  They really are quite stunning and quite impressive.

Video walls and malls go hand-in-hand and at Primall this is no exception.  They use video media all over the mall to help drive customers into stores by displaying promotions and events.  This particular video wall has 12 47-inch HD displays that display brilliant colors and fascinating images.  Stores within the mall love the ability to display their message when it comes to sales and events that are up and coming.

In this image you’ll see that once again the Aussies really know how to be creative with their video walls and video advertising displays.  This particular one is found hanging above a car wash entertaining and advertising to the car wash customers as they wait in line for the next available vacuum.   This particular display is an extra light LED display that features a stunning display.  It really packs a powerful punch.

A real estate agent that displays the most recent updates to their listings uses this sign.  It’s a great way to entertain clients as they come through the door and get them excited both by the prospect of buying a new home or if they are selling their home by the idea of how well this real estate agent understands technology.  It’s a beautiful 2×2 LED display that does justice to some really beautiful homes.

This giant video screen was featured at the Beijing Olympic games and really stands out to me.  It’s absolutely huge and served a variety of purposes.  Obviously it showed the events, but even more important, it displayed important advertising messages, event information and much more.  It such a huge screen that it dwarfed anything and everything else in the stadium.  Fans were pleased to be able to see events so clearly without having to use binoculars or other specialty equipment.  China is well known for their ability to put awesome technology to work and this was no exception.

This ad for BMW was displayed at the Hamburg airport and actually won awards from the New York Festivals.  The video wall uses 50 2m screens lit up along a huge wall.  If you visit the Hamburg airport, this video wall can’t be missed, as it lights up the entire arrivals hallway.

Here’s a video advertisement in Rotterdam at a bus stop.  Because the cost of video technology has come down so much, these types of screens have become more prevalent and will most likely continue to become more popular than ever.   The typically bus patron is nearly a captive audience as they are dazzled with beautiful images and advertisements while waiting for their bus to arrive.

Lamar billboards are a common site in nearly every US city (and indeed cities around the globe.)  While the technology continues to improve, even these relatively lower resolution billboards leave a lasting impression with me.  This is probably because they are still somewhat new.  I simply love the idea of an advertiser being able to swap out advertisements on the fly.  These are easily programmable and that means that they are a greater asset to the billboard site owner and the advertiser himself.  As a direct marketer I can tell you that being able to test and measure the effectiveness of a particular advertisement is key to running a successful campaign and these types of changeable advertisements seem to be the best solution for this for everyone involved.  We’ll likely see more and more of these digital billboards as the technology improves, becomes cheaper and as older traditional billboards need to be replaced.  The future of our interstate drives should be much brighter once the majority of these billboards are digital.

It’s undeniable that digital signage and digital advertisement on video walls is becoming the staple of the future.  We’re already seeing more and more of this and this trend is only going to continue to grow.  As the technology improves, the displays will be increasingly captivating and increasingly interesting, which what makes it so fun to watch this type of technology develop.  I look forward to the days when it won’t just be airports and hotels that lead the way with this technology.  Video walls should be an integrated part of every business and everywhere that we go.

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